Service industry in 21st century has touched new heights. In earlier days service used to mean the satisfaction of the customer and basically it was done in-house. But now it is a business that is carried on and considered as an entire industry. Even in business, only selling doesn’t helps for progress but also service is equally essential. Service nowadays is used to differentiate ones product from that of another. In every sector, servicing plays an important role. May it be advertising, architectural, event management, hospitality services or consultancy, everywhere efficient service is required. Service is done so that, there is always a high chance of retention of clients and to have more clients. Earlier people from sales department used to do the role of servicing also. But later on as and when the importance and necessity of service department came into picture, it started with an industry; Professionals from the entire industry were hired. The basic reason where the necessity came was for retention of clients, follow ups and generation of new clients. Even from the point of view of education, service is the subject, where students do their specialization while pursuing higher studies. Even whenever a customer visits to a shop the first thing he asks is about the service or servicing. Service industry in India is very well known. The other names for service is hospitality and Indians are always ahead in hospitality. There is a lot of demand for Indians in the abroad countries in their service department or HR department. There is a lot of recognition of Indians in the service industry in foreign countries. Professions like BPO and KPO are few of the examples of service industry. People are hired in numbers in these fields. Even foreign companies having presence in India and abroad prefer Indians. The origin of service is derived from India. In profession of consultancy it requires a lot of patience to listen and than act, which only Indians have. In event management it is important to build relations and than create business opportunities and an Indian is always better in follow ups, arrangements and many more small things. So in short we can conclude that service can be defined as ad on to the customer, which they enjoy after purchasing a particular product.
